Saturday, July 21, 2012

Every One is Looking For An Idea

Its not too far when we heard idea of crowdsourcing where a task can be sourced to wisdom of crowd but  now organisations have taken it much beyond .  Instead of tasks nowThey have been doing sourcing ideas  not only inside the organisation but also from almost every one out there.

We always know that its not only our employees but also our customers and vendors who may have much better insight about our products and thier ideas can be game changers . Initially These organisations used to set up join competency and development groups with their prime customers and selected valued vendors . This alliance was managed professionaly with structured governance .



Organisation name and Symbols are only for representation purpose

Gates of their expertise are now openned to the imaginations of entire world , It started with firms like Dell inviting ideas on thier sites to help expert customer provide tips and suggestions to others for resolving issues with thier products.

Ideasourcing has taken a new shape where companies are asking how thier future product should behave , what should be key features . Technology firms like SAP have gathered thousands of ideas from SAP experts across the globe . Product like salesforce are much more Agile in implementing these new ideas to upcoming releases . even FMCG companies like P & G have come up with unique ways to collaborate with thier vendors in new areas , which can create amazing synergies , some one with good idea but no infrastructure and experience can leverage on proven expertise of P & G to materialise his ideas and it will be a win win scenario.

Today  entire world is a fertile land where every one can now plant their ideas and emerging ecosystem of Customer , producer , suppliers will ensure to nurture the best ones .





 


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