People and Event Management : From Nimitt

As soon as you get into a B school , studies are not the only thing you get involved in so many things . Same was with our batch as well when we. joined SPJIMR . After induction there was committee division where people have been divided into various committees . PRCOm for building .relationships with corporates and other institutes , ACADcom for taking care of academic schedules , PLACom for placement related activities ,
IT-NFRA com for making sure that our physical and IT infrastructure works fine , ITEACOM to take care of leadership guest lecture and work on college magazine and ADMAP to boss around These were the traditional committees which existed in SPJIMR (PGDSM-MIT) since its inception but this time there was a new committee formation " Nimitt Com " .
Nimitt is the annual event organized by our batch ( instituted by our super seniors) and in 2007 it could not be grander then it was . A two day action pack event based on the hottest theme around which would later picked up by many other colleges for entire event or part of event. On The day of committee formation I came to know I am in PRCOM , that is also the preference I had opted for but then overnight shuffling happened , After looking at the scale of Nimitt it was decided that a new committee need to be formed , Nimittcom to take care of Nimitt activity over the year. 6 people were moved to it ( of course taken out from other committees) Including me , I guess I was moved in it because I worked in many activities in Nimitt . People were apprehensive and thought there would hardly be any work to do ere in this committee , in 2 days 3 out of 6 members left the committee to join a interest which suited them , what a start , I joked with my faculty coordinator , attrition rate of 50% ! Will it sustain , whats the guarantee remaining 3 of us will last specially when there was only one thing common between us and that was our heights....

We just now finished the event successfully and probably with the highest relevance any other institute has ever done in India , A comprehensive research to back our event and participation of highest authorities in the area of SMEs ,there is so much to write about , It's been a journey full of frustration , hard work , depression , dejection , excitement , learning , achievement .
But first thing first , people issue which can make or break events

Personal goal Vs organizational goal : It's almost one year again to another memorable event of life , I won my first paper presentation contest in IMI Delhi in an event called SPandan . It was on the theme of aligning personal goals with organizational goal . I definitely remember how I convinced audience that it is difficult , today given a chance to deliver same presentation , I would say it's not just difficult , Its very very very difficult to align personal goals with organizational goals.

For any event to be successful you will have to map the common goal with people but people are so busy chasing their personal goals , they just don't see the forest for trees. Who cares about organizational goal specially if that is not adding any thing concrete to you and to certain extent it's true building academic records , winning awards , preparing for placement and doing certifications is much more important then helping in conducting an event . It is like moving mountains , specially if you don't have any authority , how on earth you can convince people to see the vision which you have.
I'll have an obvious advise here , identify people who do you think can contribute , who are good time managers and know how to balance things , who are enthusiastic about more then just academics in life and yeah with whom you and your team members have good repo , handpick such people for your work and then start .

Make some one accountable : Now this is a very interesting point , most of the time in cases like event management you want people to work in group or teams for sponsorships , corporate coordination , promotion , infrastructure and so on . We divided groups at the very beginning but then we thought every time a group or team is made in class , we are asked to choose leader and their starts ego clashes , attitude problems . Isn't it paradox that at one side B school teaches us team work and on the other side every time their are obstacles in team work because of such practices . We opted to not choose any leader for any group , assumption was that some people will work hard and emerge as leaders rather then we choosing one .
Well it will not be too tough to guess that things do not work out in this manner , the problem was now no one was accountable for anything , there was no one pushing deadlines , motivating people and setting milestones that means eventually we ended up doing this for all things . We were quick to learn that it is not going to work this way , we formed next group of teams soon and this time their were some people accountable for activities of entire group so now we coordinated with only one person in the group.

Exercising power / Authority : Now this has to be the next after we made someone accountable in a group , often it is seen that people would like to be in key positions where they can take decisions and influence others but then there are very few who can take this job , leadership is not to be given but to be achieved by once deeds . We made team leaders but there were very few who could practice authority in the team without fraction. Even when there were best friends then also it will be obvious for your team leads to come back to you and tell you how they have been either completely ignored or countered by their members . Even we in Nimitt com faced this problem , I don't know whether there is any solution to this or not but my suggestion is authority if proved with a stick in hand will not have a long life instead you will have to lead by example and of course at the same time be humble.

Sitting on stuck work : This was the fact which I have learnt hard way during my corporate life hence I was very alert about it , At times people take responsibility but they just don't move because they are waiting for some important information or go ahead , now the problem is no one knows that someone is waiting for something , one has ring alarm bells that he is stuck , which normally people don't do , they just wait .that means continuos status update becomes a must on the part of event manager or organizer , he has to make sure that every one is moving and moving fast.

Involvement and initiative taking : parato could have thought that 20% of people will take 80 % of initiatives but the percentage is even smaller , 10 -15% people will take initiative and at the same time will have courage to come forward to take on those initiatives with a sense of ownership. There may be other genions with better ideas but either they would like to just give a passing remark on the issues or keep mum cause speaking of an initiative may also need them to get involved in it's execution.
Anywhere in any project , it is very important for one to identify both kind of people and create some kind of mapping to make sure you don't loose out on the idea factory .

Have some perfectionist in team or make some : When one person or a set of people have to be involved in many activities at one go then it is very difficult to maintain quality , there will be errors . It is always better to get it verified from someone who is perfactionist , identify such people and use their passion for perfection , if you don't find anyone then the only option left is to make one , someone got to be finicky about details .

Ready to learn new stuff , just in case .. : In such activities which do not have a formal structure and abundance of money to spend on outsourcing jobs , one must be ready to learn new stuff so that he can practically of some help to other people who are getting stuck in such areas.
This quality is a must have because you never know when someone is going to say that he doesn't have any idea how to do this and then the only way out is to get your hands dirty , if you will not do it , no else would!

Reverse Customer loyalty

The whole concept of customer loyalty is misplaced , If we say today customer is king then why customer the king should be loyal to something or someone . It should be companies and organizations which should be loyal to customer. It should not be customer loyalty rather it should be company loyalty if I may call it so ( probably a better term would be reverse customer loyalty) . Consider example of iPhone , when new iphone launched customers across globe shown tremendous faith in the company and its product , there were queues for whole night to take first hand set of iphone from the shop , thats great and shows customers were really loyal to apple otherwise for hi tech product people do not show such a faith in early stages as people have shown for iPhone ( normally they wait and watch , have a feel of the product , see how robust it is and purchase only after its been around in the market for some time ) . Result , probably apple broke even within few months as for as iphone is concerned . In return what did apple do to its customer , within months it reduced price of iPhone by 200$ leaving the customers who have been early buyer of the product in distress and frustrated , what did apple do to make sure that those customers who have shown so much loyalty in apple product are farely ? it did not do anything substantial . So here is a case where customer is loyal but is company loyal to its customer...

On the other side is example of tata , a year back tata promised nano , a car with one lac price tag . When it was launched price of many input factors have gone up as good as 15-20 % but during launch Mr Tata said " A Promise is a promise " and kept the price still one lakh even if that meant taking a hit on margins. That is what being loyal to your customer where you consider closely what your cutomer demand and build your product accordingly. CRM is upto some extent helping to serve customer better but I believe it is a good automater of processes and tool for managing customer still it's purpose should not be to ipmprove customer loyalty rather it should be to help oragnizations become more loyal to customers to increase reverse customer loyalty. USAA comes closer to this definition where they use CRM by all means to help customer , they are not bothered that they should sell products which give high margin to them , rather they advise customers something which will be of more value to customers , they use the data not to exploit customers but to serve them and gaurd ther interest .

If still we are talking about customr loyalty then how is it more different then old days of fords and bajaj when customer was supposed to be loyal force fully in absense of enough choices .