"There are no superstars in Wal*Mart we are an organization of ordinary people , overachieving"
David Glass, CEO, Wal*mart
Recently I was watching a story on discovery about kuchipudi dance, the performer who dresses like demon need to have red eyes and continuously blinks them during the performance. This is something which can be achieved by makeup and conscious effort (blinking eyes) but the performers have an extra ordinary way to perform it , they put a small mustard seed inside both eyes for entire performance , this seed is painful enough to turn eyes
into dark red ( and of course continuos pain does causes blinking). What an extraordinary way to achieve an ordinary goal.
One small story comes from BestBuy, It was expanding big time in 90's to the extent that same day it had opennings of many stores. One day it had openning of a store in Chicago and just few hours before stripes were painted in parking area , there was no way they can be dried by the time of openning . But if there is no way then make one by yourself, BestBuy store team got a helicopter flying few feet up from ground , just to dry the paint in parking area !!! and ofcourse it worked extraordinarily well!
Same is true specially for knowledge workers . Imagine today knowledge economy is run by millions of people , can every one get a chance to have something very challenging or work on simply outstanding extraordinary projects, I guess no ( plus every one does not have calibre to perform extra ordinary tasks).Above that ordinary works are also
need to be carried out for running the show. These ordinary works can be carried out very simply in a routine way but at the same time their is huge opportunity to go to that extra step which will create the difference.
When we took over a large project from European bank for managing their middleware infrastructure services , there were 12 servers to be managed. Every day by 10 AM we will get mail alerts from all 12 servers , each mail need to be openned and checked for any error before our taking lover all of the senior executives used to open all the mails and verify status by themselves . Our team decided that one person on shift would check all the mails
and club all the status in one other mail having subject " MMS Server Status" , effectively this meant now checking only one mail for every one else.
All senior executives now waited for this status mail which gave them snapshot . One day my senior was on the shift , after 3 months with the system he must have realised these are production servers and it is very rare that something goes wrong with them , most of the time they will be ok so from that day he changed the subject line of the mail " MMS Server Status - All OK " , so whenever every thing was OK a mail with this subject used to come and bingo , just looking at the subject line everyone knew they need not bother to open the mail for today's status , its going to be a sunny day ahead with lesser critical issues. I was in a meeting with client manager when he got this mail for the first time on his black berry and he shouted with
sheer joy , showing me he asked why didn't we think this before. While he couldn't stop grinning on this idea , I was also asking the same question to me what a brilliant way to perform a simple task. Someone not only identified the criticalness of the system but also identified the level of ease which can be provided to business users , what an extraordinary way to do a very ordinary task.
Many of Such small operational innovations gradually take their place in industry best practices and standard operating procedures , improving the entire chain of activities.
All one has to do is remember few things while at work
No task is small task.
Drill down deep on whatever you do.
Never stop improving and innovating.
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