Not a Mad Add but Great Add

The add is sincerely touching chords of emotions in the deep , it directly connect to your heart and you feel like attached to it . A labour cooking chapati for her son on open fire , every time she tries to turn the chapati , she burns her hand . Her son is sitting near by and studying . The young kid could not see it any longer that her mothers fingers are getting injured again and again . Till this point of add you make you have made your mind that either this is another add on child education or must be some companies add showing where and how do they do CSR but then it suddenly takes a turn The kid leaves the book , gets up , twist a useless wire in a shape which can use as a handle cum hook to make a grip on chapati and turn them and gives it to his mother , using it now she does not have to put her hands in the fire everytime to cook food and then comes the punch line "Havells : Wires that don't catch Fire " , Here is an ingeniuos innovation to help her mother and guess what , it is made of havells wire . Lets see what all this add has done successfully

1) Attention grabbing act : The initial plot is very intereting and will definitely pull you in the story to feel the pain and struggling . Adding children has
always been a major reason for the success in adds and so is here .

2) Conveys the correct message : What company wanted to poject was a Fireproof wire and so it has done successfully , in the end of the add mother is using the handle designed by her kid successfully to turn chapaties between fire , and then comes the punch line " Wires that don't catch the fire" , you relate to it immedietly , you know that is what the it is showing on the screen and you believe it.

3)Provding solution : It may be a very small problem in comparioson to pention issue , deadly cough and cold , pain in knee joint or insurance etc . The problem projected here is very simple and so is the solution . At the end of the add cycle has been completed the problem was solved and very effectively , this is another parameters for successfull adds.

4) Plot / Script : A well thougt of script , something which we see in our daily routine . Hundreds of labour who normally migrate from thier villages to cities and work in construction sites live this kind of life where they only carry things necessary for survival , we know it happens and we when we see it on the screen we can surely connect to it and beleive it.

5) Not lost in translation : Many times this time of innovation can cause deviation from main track but here it all has been glued beautifully and leads to one final message

Kudos to maker of this add , I am sure it will serve the purpose